Tattoos were once reserved for military men and bike gang members. However, throughout the years the tattoo appeal has grown and evolved. At first, tattoos were used for identification with a personal group (the Navy, the Army, specific biker gangs). Those who were tattooed did so to show they were part of a group. However, as time went on tattoos become more of an artistic statement than a statement of affiliation or identity. In fact, most people wanted to get original tattoos to stand out from the crowd, certainly not to be like anyone else. In the 1970s and 1980s tattoos became more of a heavy metal or rock and roll style of artistic expression. Rock stars and metal music fans were getting tattoos to show their musical expression and love for rock music.
Today, tattoos are a socially accepted form of art. While tattoo art struggled to be accepted by mainstream society and was one of the last to reach acceptance, there are millions of people today who are tattooed. Not all of them are soldiers, bikers or rock stars. Instead, tattoos are now being done on everyone from the local soccer mom to the state's senator. Thus, with this newfound acceptance of tattoo art there are a multitude of products on the market to showcase it. One of the most prevalent showcases of tattoo art comes in the form of tattoo clothing and apparel. Sure, people are still being tattooed. However, they are also now able to fully appreciate the tattoo style of art through wearing clothing and accessories with traditional and modern tattoo styles and designs on them. Today, artists like Kim Saigh and Don Ed Hardy are not only known for their tattoo abilities but also for their fashion lines. Recently, the TLC LA Ink star Kim Saigh inked a deal with Vans Shoes to come out with a line of tattoo art shoes, clothing and accessories. During one of the LA Ink episodes Kim was shown meeting with the Vans people and showing them her artistic designs. Fans were then allowed a sneak peek at products, shoes, purses and clothing Vans is releasing in early Summer 2009 featuring Kim's designs. While they are targeted for girls and women, there are many other tattoo clothing lines targeted toward men as well.
Ed Hardy clothing is one of the most popular tattoo clothing brands in the world. Don Ed Hardy is one of the greatest tattoo artists and tattoo industry influences in the world. His clothing line features clothing for men, women and children. Featuring his tattoo style, which has become an industry standard, the line offers jeans, sweaters, t-shirts, hats, handbags and more. It is often seen on the backs of famous celebrities and their children. However, much controversy has occurred over this line of clothing and with its main designer Christian Audigier. Audigier has recently been sued by Hardy and the entire tattoo industry feels as if Audigier is simply trying to capitalize negatively on the art of one of the most famous patrons. Another popular show, Miami Ink has brought about a line of clothing as well. Fans can pick up Miami Ink clothing or visit the clothing site of the show's stars Ami James and Chris Nunez. James and Nunez started DeVille USA Clothing Company to showcase their own personal tattoo designs on clothing for men and women. Fans and tattoo lovers all over the world are embracing this clothing company for its original style, comfort and affordable prices. In addition to tattoo artists showcasing their work on clothing and accessories, other companies are choosing to come out with popular tattoo designer clothing as well. Companies like Gibson and Fender are choosing tattoo designs for their apparel. While these two companies are well known musically based businesses, they realize the appeal of tattoo art and the link it has with the musical and rock world.
When most people think of fashionable tattoo clothing and apparel they often think of t-shirts and shoes with incredibly tattoo art screen printed on the front. However, Bettie Page Clothing offers a different outlook on tattoo clothing. Instead of tattoo art printed onto the clothing, the company offers dresses inspired by the world famous pinup model Bettie Page. The designer dresses are replicas of specific dresses Bettie wore in her prime. While most of those who appreciate the tattoo inspired fashion are average, everyday people, many celebrities are also getting in on the tattoo inspired clothing and apparel trends.
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